Taking orders via chat and spreadsheets works with 10 dealers, strains at 50 and collapses at 100. The problem isn't your dealers — it's the lack of a system.
1. Order errors disappear.
In a portal the dealer picks the product, sees live stock and confirms the order themselves.
2. “What's my balance?” calls stop.
Every dealer sees their own balance, payment history and open orders.
3. Correct pricing every time.
Price lists and discounts are defined per dealer group, account or product.
4. No working-hours limit.
Dealers order at 11pm; you start the day with a ready list.
5. Orders become reports.
Who buys what, how often, and whose orders are dropping — impossible to see in a chat history.
6. It talks to your ERP.
Orders flow straight into stock and accounting, with no double data entry.